Out now on the App Store — free
You're not stuck. You're just furled.

Before you plan the day, you have to start it. Unfurl is the one tap that gets you moving.

Every ADHD app hands you a calendar to fill in. Unfurl is for the moment before that — when you already know what to do and still can't begin. No setup, no guilt, no streak to protect. One gentle pull, and the day starts to unfurl — one tiny step at a time.

Download on theApp Store Free on iPhone · no account needed — tap once and start.
Unfurl home screen: a single large 'I'm stuck' button with the caption 'Tap it. That's the whole setup.'
🧠 366M+ adults with ADHD worldwide
📈 ADHD app market growing 17.5% a year
💬 #1 complaint about every app: “it dies the moment I fall behind”
The real problem

Other apps assume the hard part is planning. For an ADHD brain, the hard part is starting again after it breaks.

ADHD procrastination isn't laziness — it's an executive-function wall between intention and the first move. We read thousands of reviews of the top ADHD and focus apps, and the same three failures show up everywhere.

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The setup paradox

Building the perfect schedule requires exactly the executive function ADHD takes away. So the app is exhausting before you've done anything.

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The guilt archive

Miss a day and your streak dies. Your to-do list becomes a pile of evidence that you failed. So you stop opening the app entirely.

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The starting wall

You know what to do. You just can't begin. No planner in the world removes the invisible wall between intention and the first move.

How Unfurl works

One button. One tiny step. Credit for showing up.

No schedules to build. No system to maintain. Here's the whole app.

1

One tap. Zero setup.

The home screen isn't a calendar — it's one button. Tap “I'm stuck,” say what you're avoiding, and (if you want) tell Unfurl how today actually feels. That's the entire onboarding.

Overwhelmed, anxious, running on empty? Unfurl matches the step to the day instead of asking more of you when you have less.

Unfurl asking 'What are you avoiding?' with the task 'Finish the client report' typed in and optional feeling chips: Overwhelmed, Avoiding, Anxious, Not sure.
2

The whole task shrinks to one 2-minute move

“Finish the client report” is too big to start. Unfurl turns it into a single physical action that takes about two minutes and needs zero decisions — the literal first motion.

Still too much? Tap “give me an even smaller step.”

Unfurl showing one tiny step: 'Just open the client report document — that's all, you don't have to write a word,' with a 'Start — sit with me for 2 min' button.
3

A quiet two-minute companion

The hardest part is beginning — so Unfurl doesn't leave you alone for it. A gentle timer runs beside you (“I'm right here with you”) and keeps going on the lock screen and Dynamic Island, even if you close the app.

Unfurl's 2-minute timer counting down at 1:43 with the message 'I'm right here with you' and an 'I got moving' button.
4

Showing up is the win — not finishing

You don't have to complete anything. Starting counts. Stop after two minutes and it's a full success; ride the momentum for 10 or 25 more if you've got it.

Every return earns Comeback Score — points for coming back, never a streak that breaks. Miss a week and you lose nothing.

Unfurl celebration screen: 'You showed up. That's the win — not finishing, returning. +12 Comeback Score,' offering a gentle nudge around the same time tomorrow.
5

Routines that build themselves

You never design a routine or habit from scratch. Unfurl quietly notices what you already start well, and when — then offers a gentle anchor at that time. You discover the habits and rhythm that are already working instead of forcing a new one.

Unfurl's 'My Routines' screen, empty on purpose: 'Nothing here yet — on purpose. Unfurl will notice what keeps coming up and offer to check in. You never set these up yourself.'
6

Private by design

Your activity is stored under a random code, not your name. Your Comeback Score, history, and personalization stay on your device. The task you type is sent only to generate a step and is never stored on our server — and you can use the whole app as a guest, no account required.

No ads. No third-party ad tracking. We don't sell your data.

Unfurl's 'Before you start — the honest stuff' screen linking Medical Disclaimer, Data Use, Privacy Policy and Terms, noting activity is stored under a random code, no ads, no third-party tracking.
And on the hard days

When it all falls apart, Unfurl gets smaller — not louder

Most tools pile on more lists and alerts when you fall behind. Unfurl does the opposite.

Rescue Mode

One calm thing, nothing else

When everything's derailed, Unfurl hides the list and gives you a single quiet screen: “It's okay. Just one thing.” The recovery moment every other app ignores is the one we built the app around.

Soft Anchors

A gentle anchor, not another deadline

Anchors nudge you once, at a time you've actually moved well before. Miss one and nothing is lost — snooze it, or turn it off. It's a soft starting point, never a rule that punishes you.

Body doubling

Others are getting unstuck right now

Ambient body doubling: Unfurl can show how many people are in their own Stuck Flow this moment — no names, no activity, just the quiet company of knowing you're not the only one starting. At the top of every hour you can take one tiny step together in a group start.

Always moving

Nothing stands between you and the first step

Slow connection, offline, or the AI hiccups? Unfurl instantly hands you an on-device fallback step. You pushed the button — the internet doesn't get to stop you.

Head to head

Planners vs. an un-planner

Planner apps are great calendars. Unfurl is built for the moment the calendar fails.

What matters for ADHD Typical planner apps Unfurl
Setup required to startBuild a full schedule firstOne tap — no setup
When you fall behindStreak resets, guilt piles upComeback Score rewards returning
Help actually startingShows the task, not the first stepShrinks it to a 2-min action
The “everything's a mess” dayShows your failed planRescue Mode: one calm thing
RoutinesYou build them up frontUnfurl notices and offers them
Your dataAccounts, tracking, adsOn-device, guest-first, no ad tracking
The short version

From frozen to moving in under a minute

1

Tap “I'm stuck”

No login wall, no schedule to build. The app meets you exactly where you froze.

2

Get one tiny step

Say what you're avoiding. Unfurl turns the mountain into a single 2-minute physical action.

3

Start with company

A gentle timer runs beside you. Finish or not, you get credit for showing up.

Unfurl is here

Out now on the App Store, free for iPhone — one tap to begin again, whenever the plan falls apart. No account, no setup: download it and press the button.

Download on theApp Store
Free · iPhone · Unfurl+ optional at $6.99/mo
Help shape Unfurl

Have an idea? Send it.

Unfurl is being built with the people who actually live this. Spot something that would help — or something that feels off? Tell us. Every message reaches a real human, and you'll get a reply.

✓ Got it — thank you. Check your inbox for a note from us.
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We read every message. Replies come from hello@unfurllife.com.

Questions

Where can I get Unfurl?

It's out now — download Unfurl free on the App Store for iPhone. No account needed: open it and tap the button.

Why “Unfurl”?

Because you're not broken or lazy — you're furled. Tightly wound, holding a lot, not moving yet. Unfurl is one gentle pull that lets the day open up, one tiny step at a time.

Is this a medical or treatment app?

No. Unfurl is a self-management and productivity tool designed to be ADHD-friendly. It's not a medical device and it doesn't diagnose or treat ADHD. It works great alongside therapy, coaching, or medication.

How is this different from other ADHD apps?

Most ADHD apps are planners — they help you design your day. Unfurl is an un-planner: it's built for the moment the plan breaks. One button instead of a schedule, a Comeback Score instead of streaks, and a Rescue Mode for the days everything falls apart.

Do I have to set up routines and schedules?

Never. That setup is the exact thing that burns out ADHD brains. You open the app and tap one button — that's the whole onboarding. Over time, Unfurl notices what keeps coming up and offers to handle it for you.

What will it cost?

The core app is free forever — the “I'm stuck” button, Comeback Score, Rescue Mode, and 3 AI step-breakdowns every day. Unfurl+ ($6.99/month, no trial games) unlocks unlimited AI steps and steps tuned to how you're feeling. Cancel anytime.

Is my data private?

Yes. Your activity is stored under a random code, not your name, and your Comeback Score and personalization live on your device. The task you type is used only to generate a step and is never stored on our server. You can use the whole app as a guest — no account needed.